Abrand article data via Latest Collection.
Abrand Jeans is an Australian denim brand that focuses on simplicity, quality, and a perfect fit. With roots in Melbourne and an international reach, the brand combines minimalist designs with a contemporary, confident attitude. The collections are designed for denim lovers who believe in less is more jeans that don't overdo it, but instead gain character through their simplicity. From the iconic A 94 High Straight to the relaxed A 99 Low Rise, every fit is crafted to be flattering, comfortable, and built to last.
For retailers and online stores, Abrand represents a strong addition to the denim segment, with products that appeal to a broad target audience and seamlessly integrate with modern styles. Latest Collection ensures that all Abrand product data, from barcodes, prices, and fits to product photos and material compositions, is always consistent, up-to-date, and readily available in POS systems and online stores. This makes offering Abrand faster, more accurate, and more scalable.
About Abrand.
Abrand was founded on the belief that good denim is all about craftsmanship, fit, and attitude. The brand creates jeans that are easy to wear, but never boring. Each style has its own character, from sleek and refined to relaxed and edgy, and is made with attention to detail and sustainability. The designs are timeless, the washes authentic, and the finishes premium. Abrand focuses on a generation that sees denim as a second skin: young, creative, and independent. The brand's strength lies in the balance between minimalism and expression, with collections that effortlessly transition from casual street style to refined simplicity.
For retailers, this means a denim label with high turnover, strong recognition and loyal customers who return time and again for their favourite fit.
Why a fashion data platform is essential for your brand.
The fashion industry is changing rapidly. New collections are released in rapid succession, and consumers expect stores and online stores to always be up-to-date. A fashion data platform ensures that your brand data is centrally managed, organized, and automatically shared with all connected sales channels. No more manual adjustments for price changes or new items; just a single, uniform source of truth used by all partners.
With a fashion data platform, your brand remains consistently visible, regardless of where customers encounter your collection. Descriptions, prices, sizes, colors, and photos are always accurate. You avoid duplicate files, incorrect barcodes, and time-consuming corrections.
For brands like Abrand, which launch new collections several times a year, this not only means convenience, but above all reliability, professionalism and speed.
How data for fashion brands is managed through Latest Collection.
Latest Collection is Europe's largest fashion data platform, serving as middleware between brands, resellers, and retailers. We receive Abrand product data in any format, Excel, CSV, API, or EDI, and automatically convert it to a uniform standard. We also perform quality checks, correct inconsistencies, and immediately add the correct high-resolution product photos. This ensures Abrand data is always shop-floor-ready: complete, verified, and immediately usable in POS systems, ERPs, and online stores.
When changes occur, such as new sizes, colors, or prices, these are processed automatically after the file is submitted. This way, retailers can be sure their data is accurate, and brands don't have to send manual updates every time.
This synchronization prevents errors, accelerates the sales process, and strengthens the brand experience. Retailers can rely on up-to-date product information, while you, as a brand, retain complete control over how Abrand is presented.
Fashion data middleware: the connecting link.
The power of Latest Collection lies in its middleware layer, the technology that automatically translates, enriches, and distributes your Abrand data. This layer forms the bridge between your internal systems and those of retailers and resellers.
When you submit new product information, we automatically perform checks: are barcodes correct, are prices accurate, are all images present, and are sizes and colors up to standard? We then publish the optimized data to all your partners. When a retailer makes changes or creates new integrations, everything remains automatically synchronized.
Thanks to this fashion data middleware, you don't have to build separate integrations for each retailer. One integration is enough. Your data is secure, scalable, and always up-to-date.
How to link Abrand data to a POS system.
For POS system resellers, it's important to provide not just the hardware, but a complete solution. By adding Abrand via a data package, you offer customers a POS system that combines quality and appearance, complete with all the product data needed to sell immediately.
All prices, barcodes, and photos are already included. For you, this means a stronger USP, faster implementations, and more satisfied customers.
How is the collection directly online and in the store.
Every day a new collection isn't available in stores or online is a missed opportunity. Abrand via Latest Collection prevents this. As soon as the data is submitted, it's immediately loaded into your system. This allows retailers to start selling faster, both online and offline.
For online stores, this means items are presented correctly from the start: with accurate descriptions, correct sizes, and the right photos. For brick-and-mortar stores, this means barcodes can be scanned directly at the checkout.
Uniform article file as a basis for efficiency and growth.
A uniform product file is the backbone of a professional fashion data strategy. All product details, item number, size, color, price, description, and images, follow a single, fixed structure. This means your Abrand data looks the same everywhere, whether it's displayed in a webshop, checkout system, or marketplace.
By standardizing all data, errors are eliminated, implementations are accelerated, and collaboration is simplified. Retailers can work directly with your data without making any changes themselves, which speeds up onboarding and minimizes the risk of errors.
For Abrand, this means scalability. Whether you collaborate with ten retailers or a hundred, your brand data remains consistent, reliable, and error-free. And because updates are managed centrally, you save time and resources with every new collection.
Let's connect.
Abrand is a brand that stands for precision, quality, and style. That's precisely why it deserves a data structure that reflects that same level of expertise. With Latest Collection, you ensure your brand data is built as carefully as your clothing collection. No detail is lost, no update is missed.
Thanks to the unified product database and our fashion data middleware, Abrand can easily expand to new markets, retailers, and platforms. New collections are live faster, updates are automatic, and all data is always reliable and complete. This makes your brand scalable without compromising brand experience or control.
Are you responsible for Abrand or another brand? Send us your catalog (Excel or CSV file) with the brand name and collection. If available, include a link to the image environment so we can link the correct photos directly. Would you prefer to meet in person first or set up an API directly? Include your phone number in the email, and one of our experts will contact you.
Yes, I would like to get in touch
Choose data-only and offer all 950 brands.
As a reseller, you can access the data-only package with all 950 brands, including Abrand. This allows you to offer customers a complete POS system and an up-to-date product range.
Yes, I would like to hear more
Ask your cash supplier for access via Latest Collection.
Want to feature the Abrand collection in your checkout or online store? Ask your POS supplier for a Latest Collection integration. This gives you instant access to complete brand data, including prices, barcodes, and photos, for over 950 brands. Want to explore more first? Read all about the benefits of uniform article data in our blog.
Let's continue to grow together.
The fashion world runs on data. Latest Collection is the largest European data platform for fashion, uniting brands, resellers, and retailers under a single, uniform standard. With data from over 950 leading brands, from clothing and shoes to lingerie, sports, and lifestyle, we ensure that product information is always complete, reliable, and readily available.
This is the new standard for fashion data. An ecosystem where links work seamlessly together, errors are minimized, and scalability is a given. With Latest Collection, product data becomes a powerful sales tool, not a burden.
Join Europe's largest fashion data platform and set the new standard in product data!