Vila Joy on the Product Information Platform fashion.

Vila Joy is present on the Fashion Product Information Platform, the central ecosystem where brands, retailers, and partners collaborate via a single, uniform data source. Submission is free for brands, as sustainable growth is only possible with open access to data. Vila Joy's product information and images are available within the platform, where they are standardized, enriched, and linked to POS systems, webshops, and BI tools. This ensures Vila Joy's brand presentation remains consistent, up-to-date, and professional across every digital channel. Retailers benefit from reliable data, partners can integrate more quickly, and the brand maintains control over its image and brand identity.

About Vila Joy.

Vila Joy is a Belgian women's fashion brand that brings color and energy to wardrobes. With cheerful prints, striking patterns, and comfortable basics, the brand creates a positive, accessible style for every day. Vila Joy stands for fashion that radiates joy and is easy to combine, from playful to sophisticated. Thanks to its presence on the Product Information Platform for Fashion, Vila Joy is increasing its visibility in Europe and maintaining its recognizable brand DNA. This way, brands, retailers, and partners work with a single, reliable data source, while customers everywhere experience the same joyful brand experience.