Replay Italian denim, perfectly distributed worldwide.
Replay is a global icon in denim wear. The Italian brand stands for innovation, craftsmanship, and a contemporary style that transcends trends. Replay's jeans, jackets, and basics are incredibly popular with customers who combine design and sustainability with attitude.
This same vision is reflected in how we organize our product data: professional, controlled, and scalable. Through Latest Collection, Europe's data platform, all product information flows automatically to resellers, retailers, and POS vendors. No manual entry, no version confusion. Every collection, from Hyperflex™ jeans to minimalist T-shirts and premium outerwear, is thus integrated into sales channels across Europe at lightning speed.
One uniform data source for all sales channels.
Retailers, distributors, and POS suppliers love working with brands that have their affairs in order. Replay shares its complete product data through a single central location: the Latest Collection platform. This means every size, color, material description, price, image, and barcode is instantly available to anyone who needs it.
The brand sends its data via a user-friendly Excel template, a CSV export, or an API integration. All information is then automatically distributed to affiliated partners. This ensures flawless product presentation in hundreds of systems, from webshop to checkout.
✔ Descriptions, colors and sizes
✔ Fit and material information
✔ Prices and packing instructions
✔ Product images and specifications
Brands at the helm: own data, own rules.
For a strong brand like Replay, consistent brand experience is essential, both online and offline. Thanks to Latest Collection, the brand maintains complete control over the product data it shares. Replay decides which data is available and maintains control over all data flows.
This enables us to operate globally, yet deliver personalized local solutions. With a single click, a new collection is made available to all affiliated resellers and retailers. No noise, no delays, just pure efficiency.
As a brand manager, do you want your data directly linked to your sales channels? Provide the complete product file in Excel, CSV, or via API and ensure reliable product information.
Resellers: denim collections ready for immediate sale.
As a reseller, you work with retailers, who in turn work with numerous brands and thousands of items. With Latest Collection's data-only package, you receive the Replay collection in a fully standardized format, ready for use in your own systems and those of your customers.
This allows your POS retailers to adapt quickly and sell products faster online or in-store. And you, as a reseller, offer added value by providing convenience, quality, and consistency.
Want to expand your offerings? Join now as a reseller and offer reliable product data to your customers.
Retailers: From data feed to denim shelf, without delay.
Retailers working with POS vendors connected to Latest Collection benefit directly from automated data flows. You no longer have to enter anything yourself, retype product descriptions, or manually insert barcodes.
The complete collection automatically appears in your POS or webshop: correct, up-to-date, and including images and prices. This means fewer manual errors, faster launches, and therefore: more revenue with less effort.
Want to sell fast too? Ask your POS supplier if they already work with Latest Collection.
European scale, local success.
Latest Collection is Europe's fashion data platform. With over 950 connected brands, the platform offers scale, reliability, and speed. Brands leverage this infrastructure to roll out collections in multiple countries, languages, and currencies.
Whether you sell in the Netherlands, Germany, Scandinavia, or Southern Europe, the data is automatically adjusted to local requirements. And thanks to integrated Business Insights, Replay gains insights into sales performance down to the model, size, or store level. Learn all about BI Sales Reporting.
Think of sales per jeans line, return rates per color, or trends per region. This is how Replay makes data-driven decisions about distribution, production, and inventory optimization.
Activate your collection. Harness the power of Latest Collection.
Why do brands choose Latest Collection? Because speed, reliable distribution, and consistent presentation make all the difference in retail. Our platform is built for fashion brands that don't compromise on quality or efficiency. We offer:
- One central database for product information
- Full control over brand presentation and data flows
- Easy delivery via Excel, CSV, or API
- Connections possible with more than 50 POS systems in Europe
- Support for multiple languages and markets
- Advanced BI reporting for sales insights