Camel Active in the Retail data exchange fashion.

Camel Active is part of the Retail Data Exchange Fashion, the European ecosystem where brands, retailers, and technology partners collaborate based on a single, uniform data source. Brands can submit data free of charge, ensuring the entire supply chain benefits from open access to reliable data. Camel Active's product information and images are available within the platform, where they are standardized, enriched, and linked to POS systems, webshops, and BI tools. This ensures Camel Active's brand identity remains consistent across every sales channel. Retailers have access to up-to-date product data, resellers integrate more easily, and the brand maintains control over presentation and brand experience, wherever the collection is sold worldwide.

About Camel Active.

Camel Active is an international lifestyle brand known for its rugged and casual style, inspired by travel and the outdoors. The brand offers a complete collection for men and women, from jackets and knitwear to shoes and accessories. Camel Active combines functional design with natural materials and timeless designs, and is sold in over fifty countries. Thanks to its presence within the Retail Data Exchange, the brand maintains global visibility and sales readiness. Brands, retailers, and partners work with a single, reliable data source, allowing for faster and more consistent marketing each season.