Dirkje. Kind to kids, smart for retailers
Dirkje has been known for years for comfortable, affordable, and stylish children's clothing. Each season, the brand releases new collections for babies and children aged 0 to 7, carefully curated with an eye for detail. What many people don't realize: behind those soft fabrics and adorable prints lies a clever digital strategy. Dirkje shares its complete product data via Latest Collection, the leading data platform that centralizes product information from more than 950 clothing brands and makes it available to resellers, retailers, and checkout vendors.
This means that each romper, dress or sweatsuit is not only designed with love, but also made available to the market very quickly, complete, reliable and ready to sell.
One central location for reliable product data.
Through Latest Collection, Dirkje manages all its product information in one central location. No fragmentation, no duplicate entries, just one consistent stream of up-to-date and complete product data. With this platform, brands like Dirkje streamline the entire data process:
✔ Descriptions, colors and sizes
✔ Fit and material information
✔ Prices and packing instructions
✔ Product images and specifications
Thus, all links in the chain work with the same, current and uniform information.
For brands: control over your collection.
As a brand, you want consistency and control. With Latest Collection, brands like Dirkje control how they share data, thanks to support for Excel, CSV files, and a modern API integration. Think of size series, color schemes, barcodes, and sales prices, all managed in-house and shared at the click of a button. This maintains high data quality and minimizes manual work.
Whether you're running seasonal collections or core lines, your product data always stays up-to-date, consistent, and neatly linked to the right sales channels.
Want to manage your product data professionally? Provide your data via Excel, CSV or a direct API link.
For resellers: boost your POS system with valuable content.
Do you work as a POS supplier with retailers in children's fashion? Then Latest Collection's data-only package is your chance to add extra value. Dirkje's entire collection is standardized and delivered ready-to-use to your systems. Retailers simply scan and sell—no manual data entry, no manual errors.
Want to strengthen your product range? Join now as a reseller and offer reliable product data to your customers.
For retailers: ready for sale in minutes.
As a retailer, only one thing matters: launching a new collection quickly and effortlessly. With Latest Collection, you receive the complete Dirkje children's clothing collection directly in your POS system or webshop, complete with all the necessary item information. Stop retyping. Start scanning. Ask your POS supplier if they're already connected to Latest Collection. If not, have them contact us for a simple integration.
Dirkje's product data is ready to use, are you?
Want to carry new collections faster, too? Check with your checkout supplier to see if they already partner with Latest Collection.
Business Intelligence: Sell smarter, not harder.
Besides centralizing data, Latest Collection also offers powerful BI Sales Reporting. This allows Dirkje (and you as a retailer) to manage results more intelligently.
- Trend Analysis: See which items generate the highest margins.
- Sales Optimization: Understand customer behavior by channel and season.
- Inventory Management: Real-time insight into surpluses or deficits.
- Efficiency Improvement: Time savings through automated reporting.
These insights help brands make smart decisions in design, production and distribution.
Join Europe's largest data platform.
With over 900 affiliated clothing brands, Latest Collection is Europe's largest data platform. From babywear to high fashion, all product data is shared uniformly, securely, and rapidly with the market. Dirkje children's clothing benefits from this standardized approach. Will you too?
- Fewer manual corrections
- Faster publication of new collections
- Complete control over brand presentation
- Multi-channel availability from a single file
- Links to dozens of POS systems in Europe
One platform. One truth. One step ahead of the market. Join us, and discover what centralized article data can do for your brand or chain.
