Durable quick-drying Soo Bluu towels always current via Latest Collection.
Soo Bluu is a Dutch family company known for its sustainable, quick-drying towels made from recycled plastic (rPET). These towels are ideal for vacation, beach, sauna or sports activities. For brands, resellers and retailers, this means: a collection that sells well, provided the product data is correct and available without error. And that is exactly where Latest Collection an important role. We ensure that the entire SooBluu collection, from barcodes to prices, from descriptions to images, is always uniformly available.
About SooBluu, sustainable and versatile.
Soo Bluu was founded by two sisters, Petra and Martine Siebelink, who have been active for years with the brand Sister and Summer, known for fair trade hammam towels and bathrobes. Soo Bluu was born out of a desire to contribute to a better planet by offering innovative, sustainable and colorful products. The towels are made from recycled plastic (rPET) and are designed with attention to detail and functionality.
For retailers, this means a brand that is both functional and trendy. For POS system resellers, it offers an opportunity to integrate a popular lifestyle brand directly into their solutions. But the key to success lies in up-to-date and uniform product data.
How data from Soo Bluu via Latest Collection works..
Each Soo Bluu collection begins with the data provided by the brand itself. Think article codes, barcodes, prices and descriptions. This information is converted directly to a uniform standard at Latest Collection.
So resellers and retailers never have to deal with loose Excel files or missing images again. The data is complete, uniform and ready for immediate sale.
How do I submit article data from Soo Bluu.
A common question from brands is: "Do I have to submit my data in a certain format?"
The answer: no. You deliver the Soo Bluu collection to Latest Collection once, in the format that is easiest for you, for example CSV, Excel or via an API.
We ensure that this data is automatically converted to the standard required by all our affiliated resellers and retailers.
Automatic updates via API.
Soo Bluu regularly releases new items, from seasonal collections to limited edition towels. Through an API, these updates can be fully automated.
New items, price changes or additions in imagery are immediately processed and made available to all connected retailers. This means no more loose files, no more duplication of effort, but a scalable and future-proof solution.
How to link Soo Bluu to a POS system.
For resellers of POS systems, it is important to show that their solution is more than just a cash register. It's about ease of use, speed and uniform integration.
Our data-only package gives you instant access to the entire collection of Soo Bluu and all other 950 brands. Complete with barcodes, prices and images. Retailers selling Soo Bluu can populate their systems in one go, without manual work.
How is the Soo Bluu collection instantly online and in stores.
Retailers want speed. Every day of delay means missed sales. With Latest Collection, you have instant access to all product data from Soo Bluu and the other 950 brands.
You scan the brand code, and all the information, from price and barcode to product photo, is already there. This allows the collection to be immediately available online and in-store, without any wasted time or errors. Ask your POS supplier for more information.
Uniform data: the basis for growth.
The fashion industry is all about speed and uniform information. A brand that does not have its product data in order is falling behind. Retailers who have to enter data manually lose sales. Resellers who can't provide a link are losing customers.
With Latest Collection, you work smarter: uniform, accurate data available to everyone. So brands, resellers and retailers can focus on what really matters: selling and growing.
Let's connect.
Are you responsible for Soo Bluu or another brand? Send your catalog (Excel or CSV) with the name of the brand and collection to us. If available, please also include the link to the image environment so we can directly link the appropriate high-resolution photos. Would you prefer to contact us first? Then mention this in your email along with your phone number, and one of our experts will get in touch to help you further.
Choose data-only and offer all 950 brands.
As a reseller, you can get access to the data-only package with all 950 brands, including the Soo Bluu brand. Find out how you can easily implement reliable and up-to-date product data in your system, without manual updates. Contact our sales team and start offering uniform and up-to-date item data to your customers today.
Ask your cash supplier for access via Latest Collection.
Want to add the entire collection of So Bluu in your checkout or webshop? Check out all the brands in Latest Collection and ask your POS supplier for an integration with our platform. This will give you instant access to 950 brands and full product information, images and prices, updating your assortment quickly and correctly, leaving you with just the scanning.
Let's continue to grow together.
The fashion world runs on data. And that is precisely where Latest Collection makes the difference. As the largest European data platform for fashion, we bring brands, retailers and POS suppliers together in one uniform standard. With data from more than 950 leading brands, from clothing and shoes to lingerie, sports and lifestyle, we ensure that product information is always complete, reliable and readily available.
This is the new standard for fashion data. An ecosystem where all links work together seamlessly, where (manual) errors are minimized and scalability is a given. With Latest Collection, product data is no longer a challenge, but a powerful sales tool that helps brands grow, empowers resellers and saves retailers time.
Join Europe's largest fashion data platform and set the new standard in product data.
