Privacy Policy of Latest Collection.

Last updated: February 27, 2025

Latest Collection B.V. (hereinafter "Latest Collection", "we" or "us") is committed to protecting your personal data and makes every effort to safeguard your privacy.

In this privacy policy, we explain how we obtain, process, collect and use the personal data we collect, and for what purpose.

When do we collect your personal data?

Latest Collection processes your personal data because you use our services or because you provide these data to us yourself through our website. We collect personal data in the following situations, among others:

• When customers provide personal data of end users and third parties in our services. This data is processed in accordance with the customer's privacy policy.
• When you purchase one of our services or products: When you use our services through a paid subscription, a free demo or a purchased service, we ask for specific information such as your name, address, email address and phone number. In addition, we collect your payment information in order to process payments.
• When contacting customer service or the sales team: When you contact our customer service or sales team, the conversation may be recorded for training purposes.
• When filling out forms on our website: This applies to quote requests, contact forms, order forms, information requests and job applications.
• When signing up for newsletters, meetings or other marketing communications.

Note: Customers may provide personal data from end users and other third parties by entering it into the Services, such as when processing a transaction. This personal data is collected and used in accordance with the customer's privacy policy.

What data do we collect?

Latest Collection processes your personal data because you use our services and/or because you provide them to us yourself. Below is an overview of the personal data we process:

• IP address.
• To ensure the security of your data, we apply a technique that remembers your IP address when you have made 3 attempts to log into the CMS. The IP address is then blocked.
• Data about your activities on our website.
• Internet browser and device type.
• Website functionalities.

For what purpose do we store your personal data?

Latest Collection processes your personal data for the following purposes;

• To maintain our relationship with you and provide you with customer support.
• To communicate with you via email, telephone, text messages (SMS), letters, social media and websites as necessary to perform our services.
• Informing you about our services and products.
• Latest Collection analyzes your behavior on the website in order to improve the website and tailor the offer of products and services to visitors' preferences.

Sharing personal data with third parties.

We provide your personal data to third parties only if this is necessary for the execution of an agreement with you or to comply with a legal obligation.

Minors.

We only process personal data of minors (persons under 18 years of age) if written consent is given by the parent, guardian or legal representative.

Retention period.

We keep your personal data no longer than is strictly necessary for the purposes for which it was collected:

• Submitted contact forms are deleted as soon as they are processed.
• Analytical data in Google Analytics is kept for 26 months.

Security.

We take appropriate measures to protect your personal data from misuse, loss, unauthorized access and unauthorized alteration. These include:

• Advanced access restrictions and firewall protection.
• Encrypted transmission of data over secure connections.

Third party websites.

This privacy policy does not apply to third-party websites to which we link. We encourage you to read the privacy policies of those websites before using them.

Rights regarding your data.

At Latest Collection, we value your privacy and want to provide transparency and control over your personal data. You have the right to:

• Get access to your personal data;
• Have your information corrected, limited or deleted;
• Object to the processing of your data.

Would you like to exercise these rights? If so, please send an email to info@latestcollection.com with a copy of your identification (with BSN and passport photo masked off). Please also mention in your request that it is about the privacy policy.

Modifications to this privacy policy.

We comply in all cases with applicable laws and regulations, including the General Data Protection Regulation. We reserve the right to amend this statement. We recommend that you review this statement regularly so that you can be aware of any changes.

Contact.

Do you have questions about this privacy policy? If so, please contact us:

Latest Collection
Merwedeweg 6
3621 LR Breukelen
E-mail: info@latestcollection.com