How fashion article data works in the retail chain.
Fashion retail operates at speed. New collections, changing seasons, and a wide variety of sizes and colors. Yet, a large part of that supply chain is still hampered by something fundamental: product data that isn't available in the right place.
Latest Collection is a fashion data platform that solves this problem structurally. Not by replacing systems, but by connecting them.
The structural problem in the fashion chain.
In theory, the supply chain is logically structured.
Brands create collections and have article data -> Cash register suppliers deliver cash register systems with back office -> Retailers use these systems daily in their stores.
In practice, one crucial link is missing. Fashion product data doesn't automatically end up in the cash register. Brands provide data in fragmented forms, often manually, via Excel, or through various files/systems. Cash register systems don't receive this data consistently. As a result, retailers become the hub where everything converges and have to enter it manually.
That takes time. It leads to errors. And it slows down the entire chain. It's not the software that's failing, it's the data that's missing from the right place.
Latest Collection als verbindende datalaag voor fashion data.
Latest Collection acts as a neutral data layer between brands, POS suppliers, and other platforms. The platform collects fashion product data from brands, structures and maps this data, and makes it available to connected systems.
Brands submit their data correctly once. Latest Collection ensures consistency and structure. POS systems receive consistent fashion product data, and retailers can work directly with complete products.
This eliminates manual input work from the chain, creating peace, speed and scale.
How fashion article data flows through the platform.
The process is simple precisely because it is tailored to the practices of the fashion industry.
A brand supplies its fashion product data in a fixed format. This can be from a PIM, ERP, or Excel. Latest Collection verifies, enriches, and structures this data according to fashion-specific logic, such as sizes, colors, variants, and seasons.
This data is then made available to POS systems and platform partners connected to Latest Collection. Retailers don't have to import or retype anything. The items are immediately available at the checkout.
Latest Collection facilitates distribution without claiming it.
What this means for brands.
For fashion brands, this means that article data is no longer a recurring burden. No separate files for each retailer, no customization for each system, no repetitive delivery process.
A one-time, accurate submission means visibility across multiple retailers and POS systems simultaneously. The effort remains limited, and the reach grows.
What this means for POS suppliers.
For POS vendors, Latest Collection expands their offering. Fashion-specific data and EDI are available without the need for complex development processes.
By connecting with Latest Collection, they can connect with brands faster, say yes to quotes more often and serve retailers better, without adapting their core product.
What this means for retailers.
Retailers benefit immediately from improved data. New collections are entered into the system faster. Items are more complete and consistent. Manual data entry is largely eliminated.
While retailers don't directly influence data delivery, they are the daily users. Their demand for convenience and speed is a key driver in the ecosystem.
Part of a larger ecosystem.
Latest Collection collaborates with cash register suppliers, platform partners, and media companies within the fashion industry. These partnerships ensure that fashion data is becoming increasingly available, without adding complexity.
The platform is deliberately neutral. It doesn't replace anything or compete. It connects. This is precisely what allows the ecosystem to grow.
From understanding to next step.
Understanding how fashion data flows through the supply chain reveals where gains can be made, whether you're a brand, a POS supplier, or a partner.
The next step is to see what joining means for your role.