From brand to store floor.
As a brand, you want your collection to be on the store floor the way you conceived it. Accurate, uniform and attractively presented. Yet in practice, this often goes awry. Retailers work with diverse POS systems, file formats and processes. This causes delays, inconsistent product data and missed sales opportunities.
With POS integrations, you can break through this. You supply your product data once, and the data platform ensures that all connected POS system partners automatically receive the same information. From item name and color to price and barcode: everything flows directly to the store floor.
Why POS integrations are crucial in fashion.
The fashion industry is all about speed and consistency. New collections must be available quickly, while seasonal changes and NOOS items require constant updates. When each retailer has to convert or correct files separately, you lose valuable time.
POS integrations ensure that your data enters retailers' POS systems uniformly. You avoid duplicate operations and keep a grip on your brand presentation. The result: products are in the store faster, retailers work more efficiently, and consumers get the same experience everywhere.
How POS integrations work.
The principle is simple: your product data is delivered centrally via our data platform. The platform automatically links this data to the systems of connected retailers. Where previously Excel files, CSVs or separate e-mails were required, everything now runs through one uniform link.
Every change you make, a new price, an additional color variant, an update in the description, is immediately forwarded to all linked POS systems. Retailers don't have to manually correct or retype anything.
That means: less chance of inconsistencies, more speed in the chain, and better collaboration between brand and retailer.
The benefits of POS integrations.
For brands, this means keeping your brand identity consistent. You control how product names, descriptions and images are presented. For retailers, it means they can sell products faster and more accurately, both in the physical store and online.
Moreover, there is less room for misunderstandings or mistakes. Because data is managed centrally, you always work with the same basis. This gives confidence in the cooperation and strengthens the relationship between brand and retailer.
Real-time updates and uniformity.
Another big advantage of POS integrations is the possibility of real-time updates. Suppose you decide to adjust the price of a best seller. With a manual workflow, this could take days for all retailers to process it. With the integration we have with several POS vendors, the update is instantly and automatically pushed to each POS system.
This not only makes your processes more efficient, but also ensures that consumers are never faced with incorrect prices or missing information.
Strategic Advantage: Business Insights.
In addition to operational efficiencies, POS integrations also offer a strategic advantage. When your data flows consistently through all POS systems, you can use a BI module (such as BISS) to gain insight into performance by item, region or retailer. You can see which products sell well, which sell less, and where you can capitalize on opportunities.
This turns an operational link into a strategic tool that helps your brand grow.
POS integrations and trust in the supply chain.
An important element that is often underestimated is trust. Retailers prefer to work with brands that take work off their hands rather than create extra work for them. By providing product data through POS integrations, you provide an extra service.
Retailers know that with you, they can always count on consistent and up-to-date information. That makes them more likely to prioritize your brand. For you, this means not only a more efficient process, but also a stronger position in the marketplace.
From brand to store floor without additional errors.
The ultimate goal of POS integrations is clear: your collection gets to the store floor faster, more accurately and more consistently. No duplication, no delays, no missed opportunities. From brand to store floor runs one straight line. By investing in these integrations, you show that you not only have an eye for your own efficiency, but also for that of your partners. That strengthens the relationship with retailers and gives you as a brand the opportunity to present your collection in the best possible way.
After all, the fashion industry moves fast, and those who don't keep up with that speed are falling behind. POS integrations are the key to moving product data efficiently and accurately through the chain. From brand to store floor, without unnecessary obstacles.
Want to get your collection on the store floor faster and more consistently? Discover how POS integrations streamline your processes and strengthen your brand. Contact us for an appointment and experience it for yourself.
Built for Fashion. Designed for You.
