As a brand, you want your collection to appear consistently, reliably, and professionally in the market. However, in practice, this often proves difficult: every retailer requests a different format, files become outdated, and errors creep in unnoticed. The result? Lost time, frustration, and missed opportunities.
With Latest Collection that's a thing of the past. We're the European data platform specifically built for the fashion industry. You provide your product data once per collection or update, via Excel, CSV, EDI, or API, and we ensure it's available everywhere, consistently and up-to-date.
The challenge of product data in the fashion industry.
The fashion industry is more complex than ever. A collection no longer consists of a few basic models, but of hundreds of variations in color, size, and fit. On top of that, there are price variations, seasonal changes, and NOOS items that must be available at all times.
Retailers expect uniform and complete data from the brand, including:
- product descriptions and commercial texts,
- sizes and color codes,
- price and discount information,
- EAN codes and barcodes,
- high-resolution images,
- packaging and logistics instructions.
Every retailer has its own preferences and file formats. For brands, this often means emailing countless Excel versions, making error-prone manual adjustments, emailing a photo file or link to the image database, and endless coordination with various parties.
The result? A lot of wasted time, frustration among teams, and the risk of inconsistent brand presentation in the market.
Providing data for free
As a brand, you can easily submit data via Excel, CSV, EDI, or API. We take care of the rest. free of charge for you as a brand.
Uniform data
No more separate spreadsheets or different versions. We make your data compatible with every POS system and every retailer.
Insights & growth
Our optional Business Insights module provides you with real-time figures on sales performance and trends.
Why brands join Latest Collection.
As a brand, you have only one goal: to make your collection visible to the right retailers. Yet valuable time is often lost converting files, correcting errors, and endlessly emailing back and forth.
Latest Collection takes care of everything for you. By submitting your product information once to a central location, we guarantee that your collection will be available everywhere in the same form and quality, including the product photos. This allows you to build trust with retailers and ensure consistent brand presentation.
How it works.
You submit your data once per collection or price change, via Excel, CSV, EDI, or API, whichever is easiest for you. From that moment on, our platform takes care of the rest. We standardize your product data, enrich it where necessary, and ensure that everything is uniformly available in retailers' systems.
No more separate files, no more different versions in circulation, just one truth. Retailers always receive up-to-date information: sizes, colors, prices, barcodes, and images.
For whom is this relevant.
Latest Collection is for all brands in the fashion industry, whether you run a large international label or a small niche brand with only a few collections per year.
For brand and data managers, this means control over distribution, fewer errors, and a single source of truth for all product data. Marketing teams can be confident that the brand is presented consistently and professionally everywhere. And owners of smaller brands save valuable time because manual updates and error-prone Excel versions are a thing of the past.
Whatever your role or the scope of your brand: your data is accurate, uniform, and always available to all retailers. Deliver it once, and it will be uniformly visible everywhere, exactly as you want it.
Business Insights: from data to strategy.
Want more than just uniform data delivery? Our BI & Sales Reporting module takes you one step further.
You can see in real time which products are selling best per retailer and channel, discover trends before they become mainstream, and make immediate adjustments where necessary. This gives you control not only over your data, but also over your strategy.
How Latest Collection helps your brand.
- Seasonal collectionsNew collection? Submit the data once and we will ensure that all retailers have the correct information immediately. No more chaos with different versions.
- NOOS items (Never Out Of Stock)These items require continuous maintenance. Our platform ensures that updates are automatically sent to all retailers.
- EAN codes & barcodesRetailers demand complete datasets with correct barcodes. We automatically check and link EAN codes, so you never make mistakes again.
- Visual materialRetailers get direct access to the right files.
Ready to connect.
Instead of wasting time on duplicate administration and error corrections, you maintain control and overview.
- You can be sure that retailers always work with the correct data.
- Your brand is presented in the same way everywhere.
- Retailers appreciate the collaboration because they receive uniform, scannable, and complete data.
The result? Fewer mistakes, less frustration, and more time for what really matters: growing your brand.
Start submitting your data today.
Would you like to get started right away and make your product data reliably and uniformly available to all affiliated retailers? Fill in the form and our team will contact you to guide you through the process of submitting your data. This way, you can be sure that everything is processed correctly, securely, and up to date.
