{"id":373,"date":"2023-11-04T12:16:00","date_gmt":"2023-11-04T11:16:00","guid":{"rendered":"https:\/\/latestcollection.com\/?post_type=referenties&p=373"},"modified":"2025-02-28T13:35:24","modified_gmt":"2025-02-28T12:35:24","slug":"nameless","status":"publish","type":"referenties","link":"https:\/\/latestcollection.com\/en\/referenties\/nameless\/","title":{"rendered":"Nameless"},"content":{"rendered":"
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Nameless: Online growth with Latest Collection<\/strong>.<\/mark><\/strong><\/strong><\/h2>\n\n\n\n

Hans Frauenfelder, proud owner of two fashion stores and an outlet store at Nameless<\/a>, has been selling trendy clothing, shoes and jewelry of various brands for the past 25 years. Located in Den Helder, Nameless serves a wide audience, from young girls to women over sixty. Thanks to investments in tourism and the arrival of new vacation parks, the summer season in the region is longer than ever, providing additional opportunities for growth.<\/p>\n\n\n\n

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The challenge.<\/mark><\/strong><\/h2>\n\n\n\n

Although Nameless has a loyal customer base, growing further in a competitive fashion industry was a challenge. Online visibility became increasingly important, but competing with large fashion platforms proved difficult. In addition, manually entering product information required a lot of time and posed the risk of errors.<\/p>\n<\/div>\n\n\n\n

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\"Nameless<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"webshop<\/figure>\n<\/div>\n\n\n\n
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The solution.<\/mark><\/strong><\/h2>\n\n\n\n

In 2021, Nameless took a big step by launching an Ecwid webshop supporting Latest Collection product data. This webshop was linked to fashion platform Miinto, making products instantly available to a wide online audience. Thanks to this automation, Hans:<\/p>\n\n\n\n